Campaigns
Overview
Targeted campaigns enable advisors and student support staff to direct proactive outreach to specific populations of students in need of supplemental attention. By putting a special focus on the students who they can help the most, advisors and support services are able to maximize the impact of their overall efforts.
The Slug Success platform makes it easier to run campaigns by helping users quickly build lists of students that fit certain profiles of interest, outreach with an easy link for the student to make an appointment or sign up for a service, and monitor responses.
Continue reading below to learn about the different types of campaigns available in Slug Success, and then follow the appropriate link(s) to learn how to set up and manage a campaign. Make sure you check the Slug Success Campaigns Calendar before you start an appointment campaign, and add your campaign to help coordinate with others and avoid conflicts for students.
Check out December 16, 2019’s Campaigns discussion presentation. Many thanks to all who shared and otherwise participated in this event!
Appointment Campaigns
What
Appointment Campaigns let staff reach out to specific student populations and encourage them to schedule appointments.
Where
You can access Appointment Campaigns via the Quick Links section of the Staff Home page or by opening the Campaigns page by clicking the Campaigns icon on the blue navigation bar.
Who
Appointment Campaigns are best employed by staff members seeking to encourage students to meet with them for advising or other services.
Conditions
In order for Appointment Campaigns to work successfully, you must have both calendar sync and availability set up, as well as have the ability to create appointment campaigns. You also need to have access to Advanced Search to create a list of students for your campaign.
Email Messaging Campaigns
What
Email Campaigns let staff reach out to specific student populations and encourage them to take certain actions.
Where
You can access Email Campaigns via the Quick Links section of the Staff Home page or by opening the Campaigns page by clicking the Campaigns icon on the blue navigation bar.
Who
Email Campaigns are best employed by staff members seeking to encourage students to take certain campaign actions.
Conditions
In order for Email Campaigns to work successfully, you must have the ability to create Email Campaigns. You will also need to have access to Advanced Search to create a list of students for your campaign.
Event Campaigns
What
Event Campaigns allow staff to reach out to specific student populations and encourage them to RSVP to an event.
Where
You can access Events by opening the Campaigns & Events page.
Who
Event Campaigns are best employed by staff members seeking to encourage students to RSVP to an event.
Conditions
To create Event Campaigns and monitor their progress, you need the ability to create and edit your own Events.
Campaign Resources from EAB
What
EAB research indicates that the following campaigns are most effective for student success.
- Stop-outs not enrolled for the next term
- Sophomores and juniors on academic probation
- Undecided students who are nearing the credit threshold required to declare a major
- Seniors who have not yet applied for graduation
- “Murky Middle” subpopulations
Download an EAB infographic (PDF) with 65 ideas for Student Outreach Campaigns.
EAB Campaigns Toolkit (PDF)
Campaigns Calendar
The Slug Success Campaigns Calendar exists to ensure that Campaigns conducted within the Slug Success platform are not overlapping, or inundating students with emails. We encourage collaboration and coordination of services and outreach, so if you see another user/unit conducting the same campaign with the same population as you, please reach out to work together. Moreover, talk to your colleagues and plan your outreach together.
Step 1: Check the calendar before setting up and launching your campaign to make sure that you are not targeting the same population with a campaign at the same time as another user.
Step 2: If there are no conflicts with your campaign, add your campaign to the calendar.