Campaigns
Targeted campaigns enable advisors and student support staff to direct proactive outreach to specific populations of students in need of supplemental attention. By putting a special focus on the students who they can help the most, advisors and support services are able to maximize the impact of their overall efforts.
The Slug Success platform makes it easier to run campaigns by helping users quickly build lists of students that fit certain profiles of interest, outreach with an easy link for the student to make an appointment or sign up for a service, and monitor responses.
Click here for step-by-step instructions for setting up and managing an appointment campaign. Make sure you check UCSC's Campaigns Calendar for before you start an appointment campaign and add your campaign to help coordinate with others.
December 16, 2019's Campaigns discussion presentation is available online here. Many thanks to all who shared and otherwise participated in this event!
Types of Campaigns available within Slug Success
Appointment Campaigns
What: Appointment Campaigns let staff reach out to specific student populations and encourage them to schedule appointments.
Where: You can access Appointment Campaigns via the Quick Links section of the Staff Home page or by opening the Campaigns page by clicking the Campaigns icon on the blue navigation bar.
Who: Appointment Campaigns are best employed by staff members seeking to encourage students to meet with them for advising or other services.
Conditions: In order for Appointment Campaigns to work successfully, you must have both calendar sync and availability set up, as well as have the ability to create appointment campaigns. You also need to have access to Advanced Search to create a list of students for your campaign.
Messaging (Email) Campaigns
What: Email Campaigns let staff reach out to specific student populations and encourage them to take certain actions.
Where: You can access Email Campaigns via the Quick Links section of the Staff Home page or by opening the Campaigns page by clicking the Campaigns icon on the blue navigation bar.
Who: Email Campaigns are best employed by staff members seeking to encourage students to take certain campaign actions.
Conditions: In order for Email Campaigns to work successfully, you must have the ability to create Email Campaigns. You will also need to have access to Advanced Search to create a list of students for your campaign.
Campaign Resources from EAB
EAB research indicates that the following campaigns are most effective for student success.
- Stop-outs not enrolled for the next term
- Sophomores and juniors on academic probation
- Undecided students who are nearing the credit threshold required to declare a major
- Seniors who have not yet applied for graduation
- "Murky Middle" subpopulations
Download an EAB infographic with 65 ideas for Student Outreach Campaigns here.
Click here for the EAB Campaigns Toolkit.
Click here for the EAB Measuring Campaign Effectiveness Toolkit.
