Targeted campaigns enable advisors and support services to direct proactive outreach to specific populations of students in need of supplemental attention. By putting a special focus on the students who they can help the most, advisors and support services are able to maximize the impact of their overall efforts.

The Slug Success platform makes it easier to run campaigns by helping users quickly build lists of students that fit certain profiles of interest, outreach with an easy link for the student to make an appointment or sign up for a service, and monitor responses.

Click here for step-by-step instructions for setting up and managing a campaign. Make sure you check UCSC's Campaigns Calendar for before you start a campaign and add your campaign to help coordinate with others.

December 16, 2019's Campaigns discussion presentation is available online here. Many thanks to all who shared and otherwise participated in this event! 


Campaign Resources from EAB 

EAB research indicates that the following campaigns are most effective for student success.

  • Stop-outs not enrolled for the next term 
  • Sophomores and juniors on academic probation
  • Undecided students who are nearing the credit threshold required to declare a major
  • Seniors who have not yet applied for graduation
  • "Murky Middle" subpopulations

Download an EAB infographic with 61 ideas for Advising Campaigns here.

Click here for more information about the above infographic.

Click here for the EAB Campaigns Toolkit.

Click here for the EAB Measuring Campaign Effectiveness Toolkit.